Data privacy and security at Aqurate

Aqurate is GDPR compliant and serves as a data processor as described within the framework of our Terms of Service and Privacy Policy.

At the same time, you as data controller are fully responsible for informing your users about how their data is being used, and for using Aqurate as per the Terms of Service.

Just email us at [email protected] by using the main account email address. Please make sure to include the end user identifier.

If you request to have a customer forgotten, we will delete any personal data we have about that individual while retaining all non-personal data.

Our solution uses IPs, cookies and other generic user IDs generated by Aqurate, Google Analytics, and/or the used eCommerce platform to personalize the experience for website visitors.

For customers opting to send personalized emails, email addresses of end users are also processed.

The following data is collected for your users:

Data location

Our data centers are in 🇩🇪 Frankfurt am Main, Germany. The data does not leave the 🇪🇺European Union.

Data access

Customers securely access their data through industry-standard authentication methods. We ensure that only employees who have a legitimate need to access the data for their job responsibilities are granted access.

Data isolation

The system is fully compartmentalized, so that each customer only has access to their own data.

Your data is used primarily in order to offer you access to our Service.

Other legitimate uses

Fully anonymized data can be used to improve ML and AI algorithms. We sometimes publish anonymized industry reports, too (e.g. did the e-commerce sector grow or shrink during a specific quarter).